| Keyword | Description |
|---|---|
| Axolotl | An aquatic salamander native to Lake Xochimilco, symbolizing Mexico City. |
| Intricate | Something very detailed. |
| FIFA World Cup | The global soccer championship, the most popular sporting event in the world |
Mexico City has introduced Xoli, an AI-driven virtual assistant designed to enhance the experience of visitors by providing information in both Spanish and English. Xoli is accessible through web browsers and WhatsApp and is intended to simplify access to information in one of the world’s most intricate urban areas. This digital guide operates around the clock, offering quick answers to inquiries about transportation, events, cultural sites, and services.
Ángel Tamariz, director of Mexico City’s Digital Agency for Public Innovation, stated that Xoli opens a digital window to the city, allowing visitors to explore everything it offers easily. The chatbot, depicted as an axolotl, symbolizes Mexico City and its cultural heritage. Mayor Clara Brugada launched Xoli in preparation for the 2026 FIFA World Cup, aiming to ensure it remains a permanent resource for tourists even after the event concludes.
According to the newspaper El Economista, Xoli is part of an innovative strategy that combines immediate assistance with efficient technology use, enhancing visitors’ experiences. The news magazine Wired further describes Xoli as a technological advancement that aims to transform the World Cup into an opportunity for development.
Alejandra Frausto, Mexico City’s Tourism Minister, emphasized that Xoli embodies the city’s hospitality in a digital form, helping tourists enjoy over 3,000 daily activities in an organized manner. The chatbot is powered by Artificial Intelligence and features decision trees that allow for a seamless and natural interaction, without complicated menus, making it both inclusive and accessible.
Bridging words
These words sound similar in English and Spanish: Why not practice them now?
| English | Spanish |
|---|---|
| Tourism | Turismo |
| Hospitality | Hospitalidad |
| Innovation | Innovación |
Time to discuss
- How can technology like Xoli improve the experience of visiting a city?
- In what ways do cultural symbols, like the axolotl, help in promoting a city?
- What are the advantages and potential drawbacks of using AI in tourism?
Let’s Write
Answer the following questions in one paragraph
- Describe the role of Xoli in enhancing tourism in Mexico City.
- How might Xoli impact the perception of Mexico City during the 2026 FIFA World Cup?


