| Keyword |
Description |
| Bakery |
A place where bread and cakes are made |
| Mascot |
A friendly character that represents a brand, like Bimbo’s white bear |
| Sustainability |
Taking care of Earth by saving energy and reducing pollution |
Bimbo is a Mexican bakery that grew from a small family shop into the world’s biggest bread maker, and it’s easy to spot by its friendly white bear mascot on loaves and snacks like Gansito and even Takis. It began in Mexico City in 1945 when the Servitje family decided to bake clean, safe bread and wrap it in clear cellophane so people could see the freshness before buying.
Today, Bimbo sells bread and treats in many countries, and the company is working on sustainability by using cleaner energy and thousands of electric delivery trucks to help the planet. When Mexico added warning labels to foods high in sugar, salt, or fat, Bimbo changed recipes and packaging—sometimes moving the mascot—to make products better for families.
Bridging words
These words sound similar in English and Spanish: Why not practice them now?
| English |
Spanish |
| Mascot |
Mascota |
| Families |
Familias |
| Salt |
Sal |
Time to discuss
- Should snack packages use mascots, or can they be confusing for kids?
- Are warning labels on foods a helpful way to guide families?
- Is it important for big companies to use electric trucks to cut pollution?
Let's write
Answer the following questions in one paragraph:
- Describe a mascot you like and explain how it makes you feel about the product.
- Invent a healthy snack for kids and explain its name, flavors, and package design.
